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Facebook now shows administrators which Page manager posted or commented.Thanks to a handy new feature Facebook released this week, we can now see which Page manager is responsible for posts and comments. Don’t worry, only Page administrators can see this information; your visitors won’t be privy to your work process.

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As we read through the pile of great marketing books here at Above the Fold, we’ll be blogging our progress to share what we learn along the way. The Marketing Book Blog will be riddled with our opinions about what we’re reading, but these are not intended as reviews, but rather our reading notes chapter-by-chapter.
First up, The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
by Dan Zarrella

Chapter Four: Twitter

Twitter is Dan Zarrella’s favorite social channel and he has a lot to say about it. All of it is fascinating. The best way for me to summarize this chapter for you is to tell you what I’m changing about the way I do Twitter marketing after having read it. 

  • Tweet more.
  • Concentrate more on links and play with the placement of the links in the tweets. Continue reading
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SocialMediaWar_THUMB

Credit: Masters-in-marketing.org

Masters In Marketing recently produced an infographic called Social Media Wars depicting some interesting trends in social media usage.

I’m easily sucked in by data and numbers and research and when you add a beautiful infographic to the mix, I can gaze at it for hours. The problem is filtering through the impressive numbers and pretty pictures to analyze the information and what it means for my business.

Follow along with me, as I decipher this one.

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As we read through the pile of great marketing books here at Above the Fold, we’ll be blogging our progress to share what we learn along the way. The Marketing Book Blog will be riddled with our opinions about what we’re reading, but these are not intended as reviews, but rather our reading notes chapter-by-chapter.
First up, The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
by Dan Zarrella.

Chapter Three: SEO

In this chapter, Zarrella drives home two points that we at Above the Fold try to impress upon our clients every day.

  1. SEO efforts (search engine optimization) for most companies should focus on content.
  2. Good social media efforts will improve search results and web traffic. Continue reading
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As we read through the pile of great marketing books here at Above the Fold, we’ll be blogging our progress to share what we learn along the way. The Marketing Book Blog will be riddled with our opinions about what we’re reading, but these are not intended as reviews, but rather our reading notes chapter-by-chapter.

First up, The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
by Dan Zarrella.

Chapter Two: Webinars

This chapter is short, but packed full of information many of us should put to use immediately. As the holder of the Guinness World Record for the world’s largest webinar  (30,000 registrants!), there’s no doubt that Dan Zarrella knows a thing or two about the subject. Continue reading

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We’ve all been in this situation: you want to post to Facebook or to send a tweet but you have nothing to share. You’ve already posted your latest coupon, used up all of your employee photos and plugged your latest special. We’ve all had it ingrained since the stone ages of social media (which happens to be 2007) that we need to share content regularly. But not just any content: great content. Lucky for us, the Internet offers pretty much every bit of knowledge, on every topic written, by really smart people. Here is a sampling of free tools to help sort through all that content.

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One of the coolest things about Twitter is its flexibility. That is also one of the biggest challenges in knowing what to tweet. It very hard to predict how your audience will be viewing what you’re sending.
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As we read through the pile of great marketing books here at Above the Fold, we’ll be blogging our progress to share what we learn along the way. The Marketing Book Blog will be riddled with our opinions about what we’re reading, but these are not intended as reviews, but rather our reading notes chapter-by-chapter.

First up, The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
by Dan Zarrella.

Chapter One: E-Books

I’ll admit to being disappointed to find the focus of the first chapter was e-books. I couldn’t imagine how that was going to be pertinent to my business or my clients. By the second paragraph, my disappointment evaporated. While the assumption is that the reader will use e-books as a means toward another marketing end, Zarrella wraps the discussion around a wealth of information you need, if you’re marketing books of any kind and for any reason. Continue reading

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A lazy kitten web designer

This guy’s work ethic is suspect.

Choosing the right web designer to create your new website (or redesign the one you have) is often so daunting, it keeps businesses from making badly needed improvements to their online presence. Here are a few things to look for in a website designer to make the process a bit easier.

1 – Communication & Responsiveness

Do you get answers to your emails and phone calls? Do you understand the answers when you get them? Are appointments kept? It doesn’t much matter how good a programmer or designer is if they can’t communicate with you as well as they work with their code. If you spend the entire process feeling clueless or patronized, you’re going to be miserable. Continue reading

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HashbubblesHashtags are getting a great deal of attention, particularly since Facebook made hashtags clickable in its interface earlier this year. We’ve also addressed the topic when it comes to Pinterest and Twitter chats in previous posts.

There are several tools available to help you choose and track the hashtags you use. Continue reading

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