harnessing the power of community

You can share things you find around the Web with your Facebook friends, but you can also share things you find within Facebook.

Most Facebook posts have a line at the bottom, printed in blue, giving you the option to Like or Share the item.

When you click the “Like” button, it’s like giving it a thumb’s-up. The original poster and that person’s friends can see that you liked it, but that’s about it.

The “Share” button is much more powerful. It re-posts the message to your Wall, where all your Facebook friends can see it. It gives you the chance to say something about what you’re sharing. It’s a great opportunity to spread the word about important issues.

So, if you want to alert the maximum number of people, use the Share button!

Facebook is a powerful tool for spreading information about worthwhile causes and groups.

With the single click of a button, you can get the word out to all your Facebook fans and friends…and they, in turn, can pass on the information to all their fans and friends.

So, how do you start this chain reaction? Read more

You’ve got a personal Facebook page and hundreds of ‘friends’, so launching a business page will be a piece of cake, right? Think again.

The first thing you need to do is prepare to take this as seriously as any marketing effort your company makes. Just because people play games there, doesn’t mean Facebook isn’t serious business. This is not a set-it-and-forget-it proposition. If your page isn’t kept fresh and interesting and conversational, it will reflect badly on your business.

So, before you press that ‘publish’ button, know the answers to these questions:

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Linking to pages and profiles in your status updates makes Facebook more interactive and encourages conversations and connections. This practice is commonly called ‘tagging’ and takes a couple of different forms.
Tagging can be a great way to support causes, events, pages, businesses and people whose profiles you’d like to help raise.

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