One Size Does Not Fit All

Facebook, Twitter, Foursquare, YouTube…social media is a powerful tool in business. Above the Fold will help you make the most of this power. It is not one-size-fits-all. We will get to know you and your business and help you create and implement a strategy that works for you.

Listen – Conversation doesn’t happen in a vacuum. In order to participate, you have to be there.

Above the Fold will go where your customers and potential customers – your community members – hang out. We will find the places – Web sites, blogs, forums – where they are gathering and pay attention to what they say.

Think of ATF as a fly on the wall of the virtual community coffee shop.

Respond – Good conversation must be reciprocal. If someone is talking to you and you don’t reply, the dialogue doesn’t last long.

Above the Fold will stay engaged in the conversations and make sure your community gets timely responses to questions and comments.

Monitor – Once you provide a space for community, you need to keep it tidy and productive.

Above the Fold will take care of the housekeeping for you. We will be chief cook and bottle washer (providing and managing content), bouncer (removing inappropriate material), and convivial host for your community space.

Curate – Your space online, no matter what form it takes, needs thoughtful and consistent tending.

Above the Fold will make sure that your space is appropriate to your mission and goals. We will collaborate with your staff to find, or generating, the right content to meet your mission and marketing goals. We will help you manage your reputation and keep your message consistent.

Above the Fold will make sure your voice is heard where it counts. We will represent you in appropriate conversations. We will start some of those conversations in your space and invite your customers in.

Think of ATF as the perfect host who knows how to keep your community dropping by for a chat.