Above the Fold owner Barbara Dozetos lead a presentation called “Social Media Makeover: One Size Does Not Fit All” at the Women Business Owners Network (WBON) Annual Fall Conference

“The WBON organizers had heard from their membership that they wanted a useful social media presentation. They didn’t want to do another 101,” says Dozetos. “So I built my presentation with an eye toward showing the attendees that the concepts behind a good social media presence are not rocket science.”

“I wanted them to see that they could take a step back and figure out what’s right and what wrong. I also wanted them to take away a sense of the real power in good social media marketing so they’d be inclined to take it seriously for their businesses.”

An audience of around 85 was on hand to discuss the pros and cons of the social media sites of three brave volunteers: Mary Catherine Jones from Voice-Over Vermont, Elizabeth Warren from Otter Creek Awnings and Paula Diaco from Sign-a-Rama Vermont.

“The best part was toward the end, when I could tell they were getting the message – some of the attendees started finishing my sentences for me,” she says. “It was really gratifying!”